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6 Ways Ecosystems have Changed Our Roles and the Way We Work
In a mobile, networked world changes in behavior and expectations have completely disrupted how companies do business. The smart companies no longer just "sell product" --- they build ecosystems of genuine value, comprised of dynamic, interconnected touch points that stoke customer interests and support their needs. Customer experience becomes an essential business strategy, marketing evolves past persuasion into value, digital technology and data become more essential and more complex. In the midst of this shift, where lagging businesses struggle to follow suit, our role as UX professionals is evolving and forcing us to work differently.
Drawing from experience with multi-channel ecosystems at R/GA, this presentation will explore six ways in which this emerging shift is changing our roles and the way we work. From building strategies to how we collaborate and manage complexity, her hope is that you’ll walk away from this presentation armed with some practical insight that will help your team prepare for the advent of these challenges.
Wednesday, February 20, 2013
6:30 - 7:00 p.m. Networking and refreshments
7:00 - 8:00 p.m. Presentation
8:00 - 9:00 p.m. Wrap-up and discussion
350 West 39th Street
New York, NY 10018
Please bring your ticket with you so you can be checked in. Attendees with be escorted from the front desk up to the presentation room.
Free and open to everyone interested however tickets are required.
IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.
Cancellations: Please email us (firstname.lastname@example.org) as soon as you know you cannot use your ticket. We'll release your seat for one of your fellow practitioners and generate good IxD karma for all involved!
ABOUT OUR SPEAKER
Cindy Chastain is a Creative Director at R/GA in New York, currently leading the strategy and design of a complex B2B sales ecosystem for Nike. Her favorite activities these days include helping companies identify customer-informed opportunities in digital; developing clear, actionable experience strategies; and creating frameworks (and conditions) for helping teams innovate and create great work. She’s also an educator at heart, moonlighting as an adjunct professor of interaction design as well as recreational noodler of ideas, especially around storytelling and design, digital ecosystems, and the art of collaboration. Former clients include Hewlett Packard, Verizon, Qantas Airlines, Ameriprise, Walmart, BBC Worldwide, GlaxoSmith Klein, Showtime, Coca-Cola, Unilever, Pfizer and HSBC. She holds an MFA in screenwriting from Columbia University and earned a BS in Radio, TV, Film from Northwestern University.
ABOUT OUR HOST AND REFRESHMENTS SPONSOR
R/GA is a full-service digital agency that transforms the way people interact with brands. A commitment to design, technology, strategy, and innovation has defined R/GA's continuing legacy as an iconoclast in the world of communications and marketing. With a holistic range of offerings that includes brand design, mobile, and retail, R/GA's agency model is adaptable to the ever-changing needs of consumers in the digital landscape.
Founded in 1977, R/GA has received the most prestigious creative awards for film, broadcast, design, advertising, and interactive. It was selected for Adweek's "Agency of the Year" in 2008, Ad Age's Agency "A-List" in 2008 and "Digital A-List" in 2009, and Creativity's "Interactive Agency of the Year" in 2007. R/GA is part of The Interpublic Group (NYSE:IPG), one of the world's largest advertising and marketing services organizations.
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